Employee Portal 
- What can you tell us about the people who work in sales?
José Polo, who is our commercial director, Cecilia Lindo and I are in charge of the part of the business more related to sales visits and general sales conditions. The three of us work in coordination with the Administrations department, which is headed by Juani Pérez. This department is made up of 6 multi-skilled people who are in charge of customer service, offer management and the coordination of the department with production and logistics.
- What would you highlight from your day-to-day work at Solera?
In short, when we are not visiting customers or at trade fairs, we are dedicated to monitoring and supporting our sales network, managing offers and coordinating with the marketing department in digitalisation, communication and content tasks, among other things.
Having a relatively small structure means that we have to do a bit of everything, but I am lucky that the department is made up of great, versatile and proactive professionals.
- What have you achieved so far and how does it benefit our customers?
Among the objectives we set ourselves a few years ago were to increase the average amount per product line and the depth of the range for our distributors. Both have been achieved and allow us to offer a more complete range, which makes it easier for them to place orders and improves their profitability.
Alongside this, we have also started to sell new types of products, more focused on value-added solutions, which has allowed us to work with more customers and sectors.
These improvements on the value of our products has led to a very positive growth in turnover, higher than the general figures for the sector. Moreover, as I mentioned before, this has occurred in different types of products, reducing our dependence on the construction sector.
Obviously the work started more than 50 years ago, we have picked up the baton and have done our best to adapt to the changes that are taking place in the sector.
- Tell us a bit about your current projects.
In addition to the launches that are being prepared for this year, we are involved in a number of projects, all of which have a common denominator: the company's customer focus.
Although it may seem obvious, this approach is already leading to changes in our internal processes, the acceleration of digitisation processes, content generation, etc.
- What do you hope to achieve in the future?
Evidently, we need to continue to grow in a coherent and orderly manner, and to this end we must complete these processes: digitalisation, a focus towards the installer and promoting products with greater added value.
- What do you think is the key to your sales success?
The people. Both the sales network that works with customers and installers on a daily basis and, above all, the magnificent team of professionals with whom I am lucky enough to work at Solera.
In addition, I believe that we provide an excellent balance within the distribution chain: to the distributor we provide service, excellent customer service and a competitive and reliable product. To installers, who are the backbone of our business, we offer proximity and products designed to make their day-to-day lives easier.